Arsenal ticket price row proves English game must learn from Germany
It has been reported on The Guardian website today that up to 900 away end tickets have been returned by Manchester City to their hosts Arsenal ahead of the forthcoming Premier League clash between the two teams. The reason is suspected to be that, at £62 a ticket, it is simply either too expensive or a case of fans not wanting to pay such an extortionate amount of money out of principle. For fans of the English game this is simply not a surprise anymore; indeed the only surprise is that anybody still puts up with being ripped off.
Since the formation of the English Premier League in the 1992-93 season ticket prices have been rising at an alarming rate. Even in the last year, a survey published by the BBC revealed that the cost of the cheapest adult ticket in the top four divisions had risen by 11.7%. Of course it is Premier League clubs who will be largely responsible for the biggest of price hikes especially as the clubs are finding it more difficult to pay ever increasing wages to top stars, despite the fact that the Premier League is raking in more money than ever before due to increased television revenue. The advent of all-seater stadia was supposed to herald a new era of safety and comfort in English stadiums with the TV money a prime reason to help keep ticket prices as cheap as possible. In recent years, however, it seems that clubs will rip the fans off anyway, a situation which has arguably been a factor in increased calls for the re-introduction of standing areas in English football grounds. Fans simply cannot keep forking out at the current rate for match tickets along with all the usual necessities that going to a football stadium brings such as a match programme, food, drink and transport.
In recent months many English newspapers and football websites have made comparisons between the situation in England and that in Germany and how fans of Bundesliga clubs get such a bargain. Current German champions Borussia Dortmund, for example, charge as little as €190 for a season ticket which allows a fan to see seventeen home league games, an average of €11 a game. When one takes into account that the possession of a match ticket allows free travel on public transport to the stadium and the fact that one can drink beer whilst watching the match (something that ceased to be the case in England years ago where beer must be drank in designated areas away from the seating) and it is clear that fans in Germany have a much better deal. Even when clubs have tried to raise prices for big games in the Bundesliga fans have always been ready to vote with their feet, a most famous example was when fans of Borussia Dortmund boycotted a derby match against arch rivals Schalke 04 due to their hosts raising the ticket price to €20. Speaking from personal experience, I’ve been to watch many games as a fan of Eintracht Frankfurt, the most amazing deal was going to the Olympiastadion in Berlin to watch Eintracht play against Hertha BSC five years ago. The cost of a ticket? Only €9! And in a stadium which has hosted the FIFA World Cup final too.
Such a ticket price, which would work out at £7.30 at the current exchange rate, would be a dream to any English football fan in the current climate. The worst offenders in the English game tend to be clubs from the south of the country, the worst being Chelsea at £41 for the cheapest ticket, perhaps not surprising given that the cost of living is much higher than elsewhere in the country. Even Manchester United, who are the par excellence example in the commercialisation of the game throughout the Premier League era, still keep their cheapest ticket prices to a reasonable £30. Season ticket prices are an even more obvious example in how fans are having to dig deep in their pockets with Arsenal being the most expensive. There wouldn’t be much change given from £2000 if you were to get a season ticket at the Emirates stadium.
The fact is that Premier League clubs will always be prepared to charge what they want as long as people are prepared to keep paying the money. If fan movements in England had any importance, such as they do in Germany, then perhaps there would be no need for clubs to have to send batches of tickets back in the first place for such big games. After all it is the big games which fans want to see but the clubs should know where to draw the line and, in the name of fairness, stop testing the patience of loyal, hard-core fans whose bank balances suffer terribly in order to subsidize those of their heroes.